Transit media advertising refers to the display of advertisements on any mode of transportation including buses, taxis, trains, trams and subways. It is a form of outdoor advertising that uses the transport system to reach consumers across the country. It is a cost-effective way to market your products and services.
The key to success with transit media advertising is determining where the consumer is most likely to be looking and then aligning your message to their attention level. Using this information, you can create an impactful message that will be memorable and effective in your target audience’s eyes.
Visibility
Transit advertising is a great way to make an impact because it provides eye-level coverage that can’t be beat by other mediums. Unlike other forms of outdoor advertising, transit ads travel along busy streets in close proximity to drivers and pedestrians, providing maximum exposure.
Frequency
In addition to the visibility that a Look at this – transit media advertising offers, it also delivers multiple impressions and exposures over a long period of time. This means that your brand will be seen by thousands of people each day, making it a very cost-effective way to communicate with your target audience.
Repeat Exposure and Strong Creative Execution
One of the best things about transit advertising is that it can be repeated in a variety of ways, so your message will continue to reach your target audience throughout their day. This can help build loyalty, trust and awareness.
A popular example of this type of advertising is All Laundry Detergent’s “How much can one small bottle clean?” bus ad campaign in Manhattan. This campaign was extremely effective and reached its goal of attracting more customers to its store.
Creativity limitations
Although advertising on transport is a great way to reach your audience, it does present some creativity challenges. Since there are limited space, it is important to choose the right creative and imagery that will convey your message effectively.
Whether you are an online retailer or a brick and mortar shop, the right transit ad will make your product stand out and draw in your audience. It should be able to tell your story and capture your consumer’s imagination, while still being easy to read and understand.
In addition to traditional print and static signs, transit media advertising offers digital signage in bus stops, rail stations, escalators and elevators. It can be in the form of animated advertisements that move as a train moves past them, or even in the form of interactive advertisements that allow users to scan a barcode on their smart phone.
It can be used for a wide range of products and services, from retail to restaurants to healthcare. It is a great way to increase your sales, gain new customers and build your brand recognition.
Cost
The cost of transit media advertising depends on the size of the ad, its location and the duration of its placement. Typically, it costs a few hundred dollars for an advertisement to run for a month.